LANA BOND REAL ESTATE on cover FACES UAE by BLOGGMAGAZINE №13 digital cover
- Admin UAE
- 10 часов назад
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LANA BOND REAL ESTATE
LANA SHUMILINA
"Moscow Grit Meets Dubai Gold. With a decade of dominance in the Dubai property market and a background as a successful entrepreneur in Moscow — owning everything from luxury salons to linguistic centers — I don’t just sell real estate; I build wealth. I specialize in the high-stakes luxury segment, navigating both the fast-paced Off-Plan world and the intricate Secondary market with surgical precision. For me, real estate isn’t a job, it’s an obsession. While others look for houses, I look for ROI. If you want to stop "buying property" and start growing your capital with a strategist who knows exactly where the money is moving, we need to talk!"
FACES UAE BY #BLOGGMAGAZINE: You’ve had a diverse career in Moscow before Dubai. How does that entrepreneurial background give your real estate clients an edge?
LANA BOND: In Moscow, I built businesses from the ground up—salons and linguistic centers. That taught me that luxury isn't just a price tag; it's a standard of service. I don't look at a floor plan as just 'rooms'; I see it as a business asset. My clients aren't just getting an agent; they’re getting a former CEO who understands P&L, market psychology, and the value of a reputation.
FACES UAE BY #BLOGGMAGAZINE: Ten years in Dubai is a lifetime in this market. What have you seen that newcomers haven't?
LANA BOND: I’ve seen the cycles. I know which developers deliver on their promises and which areas are 'hype' versus true value. A decade here means I’ve developed an intuition for the secondary market and the foresight for off-plan shifts that you simply can't learn from a brochure. I’ve seen the city grow, and I know exactly where it’s going next.
FACES UAE BY #BLOGGMAGAZINE: You specialize in both Off-Plan and Secondary markets. Which is the better bet right now?
LANA BOND: There is no 'better'—only what is right for your specific capital. Off-plan is a masterclass in capital appreciation if you know the entry points. Secondary is about immediate yield and tangible security. My job is to analyze your portfolio and tell you which one fits the 2026 landscape. I don't follow trends; I follow data.
FACES UAE BY #BLOGGMAGAZINE: You often say that 'others don’t know how to grow money.' What are they missing?
LANA BOND: Most agents are order-takers. They show you what you ask for. I do the opposite. I show you what you need to see to double your investment. People lose money in real estate by buying emotionally or following the crowd. I treat real estate like a high-yield fund. If the numbers don't scream 'growth,' I don't let my clients touch it.
FACES UAE BY #BLOGGMAGAZINE: If someone is looking to enter the Dubai luxury market today, what is your first piece of advice?
LANA BOND: Stop scrolling and start strategizing. Don’t buy a property until we’ve sat down to define your exit strategy. Booking an appointment with me isn't about looking at houses; it's about choosing the right financial trajectory. Let’s map out how to grow your funds while others are just busy spending theirs.
FACES UAE BY #BLOGGMAGAZINE: People say you find the deals that nobody else can get. What’s your secret?
LANA BOND: It’s simple: I run toward the problems everyone else runs away from. Most agents just find you a house. I build you a wealth-engine. I specialize in the 'messy' deals—the complicated ones—because that’s where the biggest profit is hidden. If it’s easy, everyone’s doing it. If it’s a challenge, it’s mine.
FACES UAE BY #BLOGGMAGAZINE: You’ve gained a lot of attention for 'gifting mortgages' and creative financing. How does that work for your buyers?
LANA BOND: "I don't just find the property; I find the money. I use unique mortgage strategies to lower the barrier to entry. Whether it’s 'gifting' equity or structuring a deal so the math actually works in your favor from Day 1, my goal is to make sure my investors keep their cash while growing their portfolio. I’m not just an agent; I’m a financial architect."
FACES UAE BY #BLOGGMAGAZINE: Why do you only work with a 'loyal' group of investors?
LANA BOND: Because the best deals don't wait. When I bring a 'best-in-market' opportunity to the table, it’s usually gone in 24 hours. I save those for the people who trust me. My clients don't browse listings—they wait for my call. They know that if I’m bringing it to them, the heavy lifting is already done.
FACES UAE BY #BLOGGMAGAZINE: What’s your message to someone looking to enter the market right now?
LANA BOND: Stop looking for 'listings' and start looking for leverage. Anyone can buy a property, but very few can structure a winning deal in this market. If you want the 'best-in-class' opportunities that never hit the public eye, you need someone who knows how to handle the heat.
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